August 2022

The Importance of Follow-Up – Why It Matters and How to do it Right

Follow-up is the key to staying top of mind with your potential business superfans‘ audience, like your prospective and existing clients/customers, employees, along with business alliance partners, and driving long-term engagement with them. Follow up with your audience at regular intervals to show that you’re paying attention to them and that you care about their …

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Determining your Customer Avatar: Who is your perfect client?

Prospecting / By FreddyD

If you’re in business, it’s important to have a clear understanding of who your ideal customer is. This is often referred to as a business avatar or ideal client. Determining your customer avatar: who is your perfect client? By having a well-defined customer avatar, you can make sure that your marketing and sales efforts are …

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The Importance of Follow-Up – Why It Matters and How to do it Right

Determining your Customer Avatar: Who is your perfect client?

L. Frederick Dudek

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