Tyler DeLarm 00:01:50 Whatever personalization data the customer has can go on the page. So these personalized flyers end up not only just generating revenue, but really making customers much happier because they’re getting message that individual to them like it’s 1 to 1 messaging in every package.
Freddy D 00:02:05 Because one of the things that I’ve learned over the years in, in marketing is if I send you, let’s say, a water bottle that has just your logo on it, it’s about who it’s about, the company. I add a name to it now. So here I got the same water bottle, but with my name on it. Now it’s about me. So what you guys are doing is really the same thing in a similar fashion, but a little bit different is you’re making you’re sending out a personalized message to that individual versus a generic one, which is night and day difference.
Tyler DeLarm 00:02:42 Oh, absolutely. The adding in personalization is how we help people to build relevance with the audience to get the right message. The example I like to use is if I am coming home and I’m like, hey honey, I saw a cat outside.
Tyler DeLarm 00:02:55 That’s interesting the response she’s going to get. But if I say, hey honey, your cat just ran out the front door, right? There’s action that’s immediate, that’s relevant to me. I’ve got to go do something now.
Freddy D 00:03:04 Yeah, exactly. Very straightforward there, because it’s really all about building the relationships with your internal team, your customers, and of course, all the complementary businesses, the suppliers. And that whole ecosystem needs to have that personalisation.
Tyler DeLarm 00:03:23 Yeah it does. And when the messaging, the messaging that you use isn’t personal, right. You’re marketing to everyone. You’re essentially marketing to no one. Correct.
Freddy D 00:03:31 So let’s talk a little bit about how businesses can utilize this to really make themselves stand out against the competition and create their own superfans because of the personalized messaging within the packages that are going out or the messaging that goes out, whether it’s online or a physical item. Sure.
Tyler DeLarm 00:03:53 Unboxing marketing is a thing that a lot of businesses are already doing. They may be putting a flyer and they may be putting in a handwritten note the thing that they are probably not doing it, segmenting that well and being like, oh, this is this person’s first time ordering, or this is their second or third order, or this is based on the products that they put in the package where we can help business is taking those different segments and building out the messaging in such a way that it drives the conversion like we want them to.
Tyler DeLarm 00:04:21 For instance, if they buy a specific product we want them to give them, like, hey, here’s how you use this. Here’s how you get the most value out of it quickly. If you love this product, like, here’s how you refer people. What we see a lot of businesses do is we’re just going to take this one flyer and put it in every box. And a lot of people come to us and be like, oh, we’ve tried putting flyers in the boxes in the past and it didn’t get as good result. It just goes back to the marketing to everyone thing, right? Like if they’re not segmenting it, it doesn’t really add value.
Freddy D 00:04:49 They can’t relate to it. What does it matter? When I was working with a interpreting company, we created the messaging based upon the market segment that we were targeting. So we presented a problem that they were experiencing. So if we were going with, for example, immigration lawyers, we presented the challenges of language barriers and all that stuff and how we solved it.
Freddy D 00:05:15 And that in turn got them to contact us because they go, oh yes, I can relate. I have this if I’m going to call these guys versus look how wonderful we are and nobody cares because it’s not relatable.
Tyler DeLarm 00:05:28 You’re spot on. And that’s the difference between throwing something generic in a box and personalizing it, like the personalized marketing in your packages X or Y for like almost across the board. Like people just have to put in the effort. If you learn to communicate with your customers and figure out what their problems are, what their needs are, and how to say, hey, we hear you, we see you, we’re solving this, or we’re happy to have you. Thanks for being with us for so long. Like recognizing that relationship is a huge step forward. And when you’re not doing that, like you’re really just missing the boat on. And if you’re indeed a sea and you’re shipping unboxing experiences, you’re you’re missing your most important touchpoint.
Freddy D 00:06:07 Absolutely correct. Because one of the things I wrote in my book is people crawl through broken glass for appreciation and recognition.
Freddy D 00:06:17 Yeah. And yeah. And so what you guys are doing is you’re one, in a sense, expressing appreciation as well as recognizing them on the same time, the way with the approach that you’re utilizing, which, like you just said, is a game changer versus the generic aspect. And more importantly, what I really liked was that you mentioned that you actually give them information and how they can utilize whatever that product is. And so now it’s not just here it is, but here’s some applications that I can utilize it, maybe that I didn’t think of. And then the other cool part that you mentioned was the fact that you actually tell them how they can refer it. So now you’re automatically building in that superfan aspect of them that say, hey, if you love this thing, here’s how to promote it. And now they become the sales force for that company.
Tyler DeLarm 00:07:13 Yeah, you’re absolutely right. it’s a huge gap when you’re sending out a message that doesn’t give them a next step. Okay. Here’s how to continue.
Tyler DeLarm 00:07:22 Our relationship should be a part of every message, whether that’s in a box or an email. It you’ve got to give people the next step. Right.
Freddy D 00:07:31 So go on. You mentioned when we talked to earlier about being able to track behavior and then continuing that messaging and providing additional services based upon the feedback that you get from the behavior of the recipient. Sure.
Tyler DeLarm 00:07:47 So with brand loyalty, like the main thing that we’re measuring is a reorder rate on someone. So we take the customer’s order feed, we separate orders, and we’re saying, oh, this group is going to get personalization. This group is not going to get personalization. And then we track at the individual level. Did this person receive a message. Did they reorder. What was the time frame. What’s like their average order value to come up with okay. Personalization is increasing your reorder rate 5% 10%. And when you are able to measure out things like, oh, the AOV has gone up here, $7, you can come back and say, all right, so we know this personalization or this campaign is worth X dollars.
Tyler DeLarm 00:08:26 And so we’ll build out campaigns for every single audience and then come back and measure what the value of this audience, what’s the potential opportunity there. If we optimize it further. And then we show people like, hey, here’s what you’ve got with personalization, here’s what you’ve got without it. And I will say, the vast majority of people don’t ever stop being customers simply because they can check the data on their own. It’s not a it’s not a mystery to them. We’re taking their order feed, and all they have to do is look up their own order, feed and be like, oh my God, this is really working. Or this isn’t working. So it’s not behind a wall or anything. It’s really nice.
Freddy D 00:09:00 Very cool. Continuing on that thread thread is how important is it to actually be tracking your stuff? Because a lot of small businesses and midsize businesses do marketing, but they don’t really do a good job of tracking. How is that important? Is that data to be able to properly engage the audience?
Tyler DeLarm 00:09:21 Oh, you could solve so many people’s marketing issues with that.
Tyler DeLarm 00:09:24 Okay. So in general, if you’re marketing just purely based on your gut, you’re probably wrong. I can’t tell you how many times that I’ve thought in my head, like, this campaign is going to be great, and not just on digital, right? Like at any company where I’m like, this is gonna this is going to kill it. This is going to be amazing. And it comes back and it’s not. And then the thing that sometimes I think is probably even going to do that, well, that ends up being the thing that amazing. So I would say marketing with your gut is never a good idea. You should be tracking the data, you should be tracking the outcomes, and only the ones that you’re going to use, right? If it’s not relevant to you what pages they visited every single time. Like, if you’re a small business, please don’t try and go and figure that out. If you don’t have the resources or the money, it’s not. We focus on one main metric and that’s just their reorder rate.
Tyler DeLarm 00:10:13 Yeah, there’s other things like their AOV and stuff. But if you’re a small business, figure out what that that metric, what that KPI is the one thing that matters to you most and put a system in place for it like that. Anybody can track one thing. Then try. Once you’ve got the ability to track it, then just figure out like how do you move the needle, right? What works? What doesn’t work right. You got to be able to.
Freddy D 00:10:34 Pivot, tweak, adjust, reassess, tweak, pivot, adjust. And that’s exactly what we got to do. Yeah. Tyler can you share like a story of how the service impacted one of your customers that utilize it and how it transform their business? Sure.
Tyler DeLarm 00:10:53 So for some of our clients that they haven’t put anything in the box before. And for them that like the biggest when like they’re moving from having never used the touch point to suddenly they’ve got an active touch point that’s driving revenue. I’ll say for our average customer, we can attribute like 2 to 5% of their revenue back to what they’re doing just out of the unboxing experience.
Tyler DeLarm 00:11:16 So if you’ve never used it before and you just turn it on, wow. Suddenly getting 5% more revenue, that’s a that’s an enormous win for most people. I can tell you that a lot of people come to it and they’ve been handwriting note. Right. And so to move from I with handwriting a thousand notes a month to this is fully automated is a huge win labor wise. Some people have a complicated product, right? Like they’ve got feeding guidelines for their food and they need to give every single person like, hey, here’s your custom diet, here’s how it works, or here’s the QR to your personal diet. And that ends up reducing their customer support inquiries because people don’t have questions like, hey, is this too much for my dog? Is this the right amount? What am I supposed to give them? Same with beauty routines. Anything that has a lot of questions. It’s a great win. Your biggest win. So for people could come from people with loyalty programs. You’re you’re able suddenly to target the people who aren’t in your program and be like, hey, you’re not in a program.
Tyler DeLarm 00:12:11 Here’s the benefit. Or, hey, you’re not in our program. Here’s a personalized offer just for you. If you join, you’re going to get this reviews. Exactly, exactly.
Freddy D 00:12:21 Yeah, yeah. Because the reviews is the new word of mouth today. That’s important. You think about it whenever you go with your companion out to dinner, we all take a look at our smartphone. We look at what the restaurant is and we look at what the reviews are.
Tyler DeLarm 00:12:35 Guilty as charged.
Freddy D 00:12:36 Yeah, we all do it now. It’s standard operating procedure. You’re driving and say, okay, what do you feel like? I don’t know, let’s take a look. What’s in the area? Oh that place. No we’re not going to there. So totally makes sense. So that’s a great way to ask for a review in a nice manner. Yeah.
Tyler DeLarm 00:12:55 And there’s other great use cases that most people I don’t think of considered, but using it for make good campaign. So let’s say you ship a product, the product arrives broken and your customer comes back and you’re like, hey, this is broken.
Tyler DeLarm 00:13:06 Now you can send back, hey, Suzy, sorry about your makeup. Here’s this plus a large sample of something else you need. Anything else? You can give me a call and all of that automated, right? It doesn’t have to be a person to handwrite that every time, but to the customer, it is handwritten. And sometimes the customers write back to the company and they’re like, hey, thank you for doing this. Yeah, I think that’s it’s a really cool technology. There’s a lot of opportunities there.
Freddy D 00:13:28 So how does it how can you share a little bit about how it works? And so that the audience has an idea of how this can be implemented for their business. Sure.
Tyler DeLarm 00:13:37 Okay. So if somebody is not using a digital and they want to do this on their own, the easiest thing they can do is start with handwritten note and maybe even a generic handwritten note that they just leave the first name off of it. But they print out a bunch of these notes and they just write the first name on top, send them into their boxes.
Tyler DeLarm 00:13:55 That’s the the quickest way to do first name personalization for a small medium business. If you’re somebody that’s looking into like how do you do this with a platform and automation basically within digital we would take in their order feed, and then there’s a platform that they would upload templates into. Think of MailChimp or Canva or something. There’s templates that they build out that’s oh, we want this to go out to this audience. And then as the packages are being fulfilled, depending on what their fulfillment file is, because not everybody is like using pack stations or a conveyor line, like we have a system that set up so the piece that gets printed out somewhere in their fulfillment process, whatever works for their team, and then it just goes into the box. The operator doesn’t need to know who it’s for. It’s just the right message to the right person every single time. So if it’s their first time ordering, that’s the campaign that comes out. If it for somebody who’s not yet a subscriber and they want to become a subscriber, that’s the one that pops out.
Tyler DeLarm 00:14:50 So there’s logic that we helped that up and a strategy. We’ll build out a strategy and say, hey, Okay, here’s what could generate your five x ROI. And if we just build up these campaigns for you, that’s what’s going to turn over profit. And most people are just like, yeah, let’s do that. Other people want to build their own campaigns and we support whatever they need. Okay.
Freddy D 00:15:09 What about I’m just going to throw this out there. What about someone that does like print on demand kind of stuff where they’re selling t shirts and things like that? Is there a way that can be hooked up to those type of businesses?
Tyler DeLarm 00:15:22 So for anybody doing less than 5000 orders a month, I don’t think the technology exists anywhere in the world yet for that person, that person really would have to rely on, like doing their own handwritten note.
Freddy D 00:15:36 Okay, so what is an ideal customer for a digital in the unboxed experience?
Tyler DeLarm 00:15:44 Anybody over a couple thousand orders a month? It has great potential.
Tyler DeLarm 00:15:47 If somebody that is expecting to build long term customers and superfans, obviously, like if they’re selling a one time product, they expect no one’s ever going to order again from them. Like, all right, that’s not a good fit. And we would tell them, obviously, okay, like this isn’t for you. We’re not out trying to convince everybody this is for them, but for the people that want to do relationship building and have long term customers that order from them regularly. You’re over a few thousand orders a month. Like those are the people we want to talk. Okay.
Freddy D 00:16:14 So for example, mentioned beauty supplies. You mentioned somebody does food, for example, an organization that sends pre prepped meals out. What about what other industries. Oh wow.
Tyler DeLarm 00:16:26 So I would say that we’re in most industries like the big one right. Beauty nutrition pet clothing like any kind of apparel stuff. You see a lot of these consumer brands with a I can tell you the industries that don’t necessarily make sense for us, like people maybe fell in confidence or like services it it’s few and far between who we wouldn’t recommend this to.
Freddy D 00:16:53 It’s mostly people that have a product that gets shipped out. It would be the ideal customer for you guys.
Tyler DeLarm 00:17:00 If you’re shipping regularly to the same person you’re in, that’s a good fit for you.
Freddy D 00:17:05 So tell me a little bit more about the service and how it works, and some other clever usage for it.
Tyler DeLarm 00:17:11 Sure. So we’ve talked about doing make good with customer support, getting people into your loyalty program. We should also build out campaigns for the people that have been in your loyalty program for an extended period. Your first time customers, those are a big win. First time customers. Everybody should be doing something really special for their first time customers, because absolutely that person is just buying into the relationship for the first time. Then something big send them a cool message. I can’t tell you how big a difference it makes when you have a first time customer campaign in place, so if you’re listening, you’re trying to figure something out. Do something for your first time customers. So outside your first time customers, your big wins come from looking at how often is somebody ordering that their first order is second, third, fourth and then building a campaign for each of those orders.
Tyler DeLarm 00:17:58 So we call it an order count campaign series. Once you look at how frequently they order, you can see where your drop off is, right? You can feel, oh, this person is likely to discontinue ordering from that order for all right. Go into order for now and figure out what are you going to say to get them to order five. Then just keep going. That’s how you build up these people that have a long term relationship with you. You’re providing a value to them, right? Because like when somebody stops ordering from you, what you’re really hearing is, I don’t need this anymore or I’ve moved somewhere else. I’ve gone to someone else eventually. And you need to figure out why is my average customer losing their perceived value here? Like, why do they find something else better and figure out what can you offer or put in the box that’s going to keep them into order? Five. That’s really what we encourage people to do when they’re figuring out their segments, right? So they build out their different audiences, and then they just try to figure out, how do you extend those relationships further.
Freddy D 00:18:56 Yeah. Because people. People don’t feel appreciated. They don’t feel recognized. They’re going to drift and go someplace else, just like you mentioned. And so that’s it’s really important to maintain that relationship as you and you guys have a nice platform that does that in an automated fashion yet personalized, which is really cool. The other aspect is like you mentioned, that first time customer. One of the things I’ve learned and teach people about sales is the sale isn’t the signing of the deal, or them processing the credit card through the online platform to buy the product? The sale is after that transaction takes place, all the events that happened. That’s the sale.
Tyler DeLarm 00:19:38 You’re absolutely right.
Freddy D 00:19:39 It’s the whole customer experience aspect of it, is there? Thank you. Is there a follow up? Is there a multitude of different touch points beyond that? You guys have that in an automated fashion that creates that customer experience to convert them or transform them into a superfan segment. This company is really cool and now they start telling all their friends about it.
Freddy D 00:20:01 We talked about earlier that you create not only a loyalty program, but you inform them on how they can refer that the product. So you’re engaging them to become your Salesforce aka superfan that’s promoting it to everybody that they know. And you can’t buy that kind of marketing.
Tyler DeLarm 00:20:21 You’re right, you’re right. This the unboxing experience is the biggest driver of user generated content there is for a touchpoint, right? If somebody is not using it to try and get a customer excited and be like, hey, check out what I got, or look how this came. They’re missing the boat. They’re leaving revenue on the table.
Freddy D 00:20:36 Absolutely. Because that person has friends over and they said, hey, look at this package I got. And and look at this little note that I received. And how cool is that? That energy transforms and people go, wow, look at that company. Check it out. And it’s just those little things are the big things.
Tyler DeLarm 00:20:52 Yeah. The unboxing experience is irreplaceable, right? Every single person gets it a 100% open rate.
Tyler DeLarm 00:20:57 If you were going to tell an email marketer, hey, this is going to be read by 100% of people, what would you put in that? And that’s what should be in your inbox experience.
Freddy D 00:21:05 Absolutely correct. Absolutely. It should start off with you being grateful for them being a customer. It’s amazing how many people forget to say thank you.
Tyler DeLarm 00:21:14 It really is. Marketing a site like that applies to so many other things in life. Yeah, we should all be a little bit more gracious.
Freddy D 00:21:23 Yeah, it’s the little things that are the big things, because what you talk about is also what I called in one of my chapters is the unexpected extra. And so you’re creating, you’re adding in a little bit of an unexpected extra in the way you’re communicating with the audience or the recipient of the package is they’re not expecting that. They’re expecting the packages, the instructions and how to use it. And that’s it. We get stuff from Amazon all the time, and here’s your box and here’s your stuff.
Freddy D 00:21:54 And there you go. Will you guys are doing is completely game changing. And I really like this unbox experience because now all of a sudden that person goes, oh, wait a minute, I got a I got my little package. But then there’s this note and it’s wow, this is cool. And it says, thank you for being a customer and blah, blah, blah, blah, blah, blah and all that kind of stuff. And so that’s really cool. That’s stuff that I talk about in my book. And so this is a perfect opportunity to blend what you guys are doing and what I talk about, which is transforming the whole business stakeholder experience from employees, customers, complementary businesses into brand advocates that I call business superfans.
Tyler DeLarm 00:22:41 Yeah, you got to have an end to end strategy for it, that’s for sure. What I think it’s interesting that basically every marketer can agree, like personalization or Work at any place that they go to personal life tend to generate result, but very few people seem to be figuring out like, how do I do this in the box? And that it’s a trend I don’t make of it.
Tyler DeLarm 00:23:04 What you will.
Freddy D 00:23:06 Know it’s a good it’s a it’s an important trend because you’re differentiating yourself. That’s really the biggest thing is you’re differentiating yourself versus the other company, your competitors. And that little extra is the difference. I share a quick stories. it different experience but same similar concept is we ordered food from a restaurant and I went to for outtake and I went to go pick it up and I got there and no, no order. They never got the order. I showed them the phone call. I called in on stuff and they said they apologized and they got the manager to manage this. Okay, we’ll cook the food. And they made the food, came back and it bought me a beer while I waited and came back and we checked the order and one of the orders was wrong.
Tyler DeLarm 00:24:01 Oh man.
Freddy D 00:24:02 Okay, so it’s going downhill fast. And so the manager apologized, says he’s going to make sure it’s all done. He comes back and we double check and he goes, hang on a second.
Freddy D 00:24:14 And this is similar to an unboxing experience. He goes back comes back with a couple cheesecakes. Puts him in in there as dessert for the inconvenience and everything else. I says okay great. How much do I owe? He goes nothing. It’s our complete our mistake. And he goes em. By the way. And this is the little unboxing. Here’s two $5 discount coupons for both of you. Not just one for both of you guys to come back here. Yeah. So that’s perfect. And we’re super fans of that place. I’m just telling you the story of that. Yeah. Because and her food’s great. Somehow things got messed up, but they went above and beyond and did the unexpected extra to turn us into a superfan of that restaurant.
Tyler DeLarm 00:25:00 Yeah, and what did that cost them? Like time? A few ingredients to get a long term customer. That’s the that’s a calculated decision that I think most people should be making. Like, how do we fix stuff that’s broken? How do we make this right?
Freddy D 00:25:13 And that’s one of your things about your platform is it has that ability to say, okay, acknowledge something and you can send out a personalized note and stuff like that says, hey, we understand John or Susie that this has got messed up.
Freddy D 00:25:25 We’re really apologize, but here’s what we’re going to do to get it fixed.
Tyler DeLarm 00:25:29 Oh, absolutely. Personally. Right. I think the technology that we’re building is the most exciting thing. Indeed. I think there’s so many opportunities to drive revenue there, and it’s so easy to figure out, okay, this audience could drive a lot of revenue or this change could mean a lot to our organization. And I think a lot that’s an insight that most companies are like they don’t have available to them yet.
Freddy D 00:25:51 Yeah. And the other thing is that I’m thinking was that this can be used for birthday marketing. Right. One thing that people overlook, and I’m going to share a tip here that you guys can utilize, is Thanksgiving is the ideal time to reach out to your customer base and say, I’m grateful for you. And thank you for customer because it’s Thanksgiving giving thanks. Oh, so that’s a that’s an ideal time not to holidays. Thanksgiving is a time to say thanks for your customers. And then the other thing that I see that this can be used as, that I’ve recommended to businesses is Halloween is a fun, goofy time.
Freddy D 00:26:34 And so you can reach out to your customer base again and suppliers and whatnot and acknowledge in a fun way, Halloween. So you’re creating some certain touchpoints between the end of the year. For the beginning of the upcoming year.
Tyler DeLarm 00:26:49 You’ve already picked up on a lot of that, so maybe you should be in a boxing market or two. You’ve got this already right around your birthday. So we don’t always ship like somebody doesn’t always ship a box system on on their birthday. Right? But oh, their birthday is two months from now. And they make an order like, hey, we know your birthday’s around the corner. Here’s this. Happy birthday early or on the holiday stuff. You’re right. Every, every holiday should have a campaign or a theme or something like it, depending on their resources and how many campaigns that they’re using, they could put something in the box. It’s not hard to change it up, like you don’t want to send the same thing over and over.
Freddy D 00:27:21 Know you want to leverage it.
Freddy D 00:27:22 And that’s why I’ve mentioned people Halloween, Thanksgiving, and holidays and don’t talk about your product or services. It’s time to want to have fun, to say thank you. And three, happy holidays and hope that a Happy New Year and zip it on the rest of the stuff. Now you’ve position yourself top of mind and the new year comes along. You’re going to keep that customer.
Tyler DeLarm 00:27:45 You’re right, you’re right. Well, some of the campaigns that we’ve seen like around the birthdays, right? That’s a great call out because those have been really successful. When somebody feels appreciated by a brand or they’re recognized on their birthday, like we see that shared all the time, that that’s a solid idea.
Freddy D 00:28:00 Yeah, because that might be the only birthday recognition they got.
Tyler DeLarm 00:28:04 That is.
Freddy D 00:28:06 True. But but it could be an elderly person and that’s it. That’s their only recognition. And you’ve just made that person’s day by recognizing them for their birthday.
Tyler DeLarm 00:28:19 Do you ever find it hard to convince other marketers or other people in business that relationship building is really the way to go? Because I do get occasionally people thinking my customers do not have a relationship with our company.
Tyler DeLarm 00:28:30 And like, yes, they do, they absolutely do. If you’re not cultivating an issue.
Freddy D 00:28:36 Yeah, I just worked with a company. I’m not going to name the industry or nothing like that, but their mindset. And I stopped working with them because their mindset was cemented was that we do excellent work and they do good work and so therefore people should be coming back to us.
Tyler DeLarm 00:28:54 Okay.
Freddy D 00:28:55 So look what that.
Tyler DeLarm 00:28:56 Exactly. It’s a very strong position. Wow.
Freddy D 00:29:00 I tried to convince them that. No, you got to go build relationship. You got to follow up. You got to engage with these people. The mindset that our work speaks for ourselves on. People should know our reputation. Good luck with that, buddy, because that’s only goes so far. And that’s it.
Tyler DeLarm 00:29:16 Yeah. There are so many people in the world building a great product or creating great art that we’re never going to hear of because they’re not good at the relationship aspect.
Freddy D 00:29:25 People buy from people that they like and trust.
Tyler DeLarm 00:29:27 That’s so true. Oh my gosh, it’s so true.
Freddy D 00:29:30 I’ve worked with certain industries where they’ve done an excellent job. They say thank you and all that stuff and then you never hear from them again. Mind boggling. Because that customer’s their gold and that whole existing customer base is their potential superfans marketing machine that is not being leveraged. So what you guys are doing is leveraging that marketing machine of that business’s customer base.
Tyler DeLarm 00:29:58 Yeah, absolutely. Because like when we figure out, like when we’re trying to figure out your segments, should we go in and see which ones are most loyal, which I’m by loyal. Who is reordering the most. Right. That’s what we focus on to figure out those loyalty metrics. We just figure out what is the message for this person, how do we build something for this person? And sometimes people like, oh, we’ll just put in another insert or put it in. The thing about the product, yeah, you can do that. But that’s something for everyone. How do you build something for this one particular audience? You need to build something special.
Tyler DeLarm 00:30:30 And so it can sometimes be a a lengthy conversation getting them there. I feel like we get most people over it and they’re like, oh, I see we’re trying to connect with somebody. We’re trying to build something unique to this person, and not just like a flyer that we could hand out on the street.
Freddy D 00:30:45 It’s all about what’s in it for me. Why FM Yeah. So Tyler, let’s we’re coming to the end here. So let’s talk about what kind of offer do you have for our audience to check out the unboxed experience?
Tyler DeLarm 00:31:04 Okay, sure. So if you’re looking into enhancing your unboxing experience, whether you use us or not, you can go to UN digital comm. We’ve got guides, we’ve got different resources that you can take and apply to your own unboxing experience, whether you work with us or not. Right. So go check out on Digital Comm. Dig into it for a minute. If you have any questions or you need any help, just chat us or give us a call.
Tyler DeLarm 00:31:27 Shoot us an email on the site. We’ll help you build out strategies and give you all sorts of advice for free, so whatever you need just hit us up.
Freddy D 00:31:36 Perfect.
Freddy D 00:31:37 All right, Tyler, thank you very much for being on the Business Superfans podcast. It’s been a pleasure having a conversation with you, and we look forward to having you on the show down the road.
Tyler DeLarm 00:31:47 Frederick, sir, you have a lovely day. Thank you so much.
