Best Business Software and Apps in 2024
to You Grow Your Business Superfans Base


There’s plenty of software tools available. The challenge is choosing the appropriate ones that will take your business to the next level.

For over 30 years, I’ve worked in the Software-as-a-Service (SaaS) industry. I jokingly state that software is now part of my DNA. I’ve sold software solutions to plenty of businesses, and I’ve used and tested numerous software platforms to find the ones that provide a good user interface (easy to use), great functionality, and more importantly, reasonably priced.

Below are the ones that I either use personally or highly recommend.


To be 100% transparent, I have affiliate partnerships with some of these tools listed below. This means that if you click a link for a tool and make a purchase, we will earn a commission at no extra cost to you.

My recommendations are based on an in-depth knowledge of these products and their organizations. I recommend them because I personally use them daily, and not because of the tiny commissions I may receive.

My Go To Software and Apps


TAKE CONTROL OF YOUR DATA From passwords to personal info, Dashlane is the simple solution for protecting all your data. Get started with your trial today.

Circle Community Software

The modern community platform for creators. Bring together your discussions, memberships, and content. Integrate a thriving community where your audience is, all under your own brand.

SiteGround Hosting

Tools And Services For Seamless Site Building Website building and management made easy

NameCheap Domains and Hosting

Bring your ideas to life. Buy a domain and everything else you need.

Tools I and/or Members of the B$AC Highly Recommend

Select a category to filter the tools

The people platform. Manage your growing team, all in one place. Behind every successful business is a thriving team. Hire, pay, insure, and support your employees with Gusto's all-in-one people platform.

Xero Accounting Software

Accounting Software to do your to-do. Simplify everyday business accounting tasks. Explore features and tools built for small businesses, accountants, and bookkeepers.

Customer Relationship Platforms
Nimble CRM

The simple, smart CRM for Office 365 and G Suite Teams. Skip the setup. Nimble is the only CRM that builds itself for you.

Nutshell CRM

IThe CRM that just works. Choose the sales model that best fits your business and see how they help teams like yours close more deals.

Email Marketing Platforms

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Marketing smarts for big ideas. Mailchimp helps small businesses do big things with the right tools and guidance every step of the way.


Eventbrite is a global self-service ticketing platform for live experiences that allows anyone to create, share, find, and attend events that fuel their passions and enrich their lives. You can set up ticketing for anything from music festivals to marathons to conferences to community rallies to fundraisers to gaming competitions and air guitar contests.

Meetup Networking

Meetup creates possibilities. Meetup is a platform for finding and building local communities. People use Meetup to meet new people, learn new things, find support, get out of their comfort zones, and pursue their passions together.

Facebook Local

Discover places to go and events happening near you. All powered by people you know.


Untether with Crisp. Use the Crisp keyboard to send your text and email templates, no matter where you are.
Only for iPhone & iPad.


Reach new customers today with a social referral program.

Referral Candy

Grow your sales through word-of-mouth marketing. Reward your customers for referrals and watch your sales increase.

Survey Monkey

Keep a competitive edge by truly understanding the voice of your clients and customers. Customer satisfaction surveys help you connect at multiple touchpoints to find out exactly what your customers want, need, and expect.


GatherUp (formerly GetFiveStars) is a customer experience and online review engine that enables insights, empowers marketing, and converts customers. Gather customer feedback and reviews into one place to drive sales up for your business.


Grow brand trust. Show brand trust. Trustpilot reviews get you closer to your customers and power your business forward.

Video Engagement Platforms

Do-it-yourself. Easily make your videos with their easy drag-and-drop video maker. No experience is necessary.

BombBomb Video Messaging

Build better relationships with video messaging.


Speak volumes with video email. Covideo is the easiest way to record, send, and track video emails. Cut through the noise with the simple solution built for smarter outreach.

Tolstoy - interactive video

Interactive video to build business relationships. Videoform lets you create a video ‘you’ to interact with prospects personally.


Interactive video to build business relationships. Videoform lets you create a video ‘you’ to interact with prospects personally.

Boost client and customer engagement with perfectly timed personal videos. Whatever the touchpoint, Bonjoro’s simple platform and powerful integrations make it easy to communicate with your clients and customers with video.

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