As a home improvement contractor, building relationships with your customers is essential. You want to ensure that they are satisfied and comfortable working with you—and ongoing follow-up can help make this much easier! Following up after an initial project or service can not only reassure the customer of your craftsmanship but also provide opportunities for
Creating a customer avatar for your business is a great way to better understand and connect with your target audience. An avatar (also called a buyer persona) is an imaginary customer that represents the goals, behaviors, and demographics of your ideal customers. By creating an avatar, you can more effectively focus your marketing efforts and
In 2023, Business Superfans could become the key to success for any company. With their passion and loyalty, they’ll be a powerful force driving growth in an ever-changing economy. It’s time to make them part of your strategy! Begin by generating a course of action to ensure that everyone engaging with your enterprise is respected
As birthday marketing becomes more popular, businesses are looking for ways to make their birthday promotions more memorable. One way to do this is to focus on relationship marketing. By making birthday marketing more personal, businesses can create a deeper connection with their customers, employees, and business alliance partners. This not only makes customers feel
The power of saying thank you should never be underestimated. In today’s fast-paced, digital world, a personalized thank you card can really make a lasting impression. Sending a thank you card in the mail shows that you are willing to take the time to sit down and write a personal message. This small gesture can
Follow-up is the key to staying top of mind with your potential business superfans‘ audience, like your prospective and existing clients/customers, employees, along with business alliance partners, and driving long-term engagement with them. Follow up with your audience at regular intervals to show that you’re paying attention to them and that you care about their
