How Can Authors Create Superfans and Transform Book Sales? With Melanie Herschorn

21: How Can Authors Create Superfans and Transform Book Sales? With Melanie Herschorn

Summary In this episode of the Business Superfans Podcast, host Freddie Mixell talks with Melanie Herschorn about her transition from a celebrity publicist and journalist to a marketing expert for authors. They discuss the importance of engaging with readers to create superfans and the effectiveness of giveaways and incentives. Melanie shares success stories, including improving […]

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