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frederick dudek

The importance of ongoing follow-up for the Home Improvement industry. Business Superfans, Frederick Dudek

Ongoing follow-up for the Home Improvement industry

As a home improvement contractor, building relationships with your customers is essential. You want to ensure that they are satisfied and comfortable working with you—and ongoing follow-up can help make this much easier! Following up after an initial project or service can not only reassure the customer of your craftsmanship but also provide opportunities for …

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Creating a Customer Avatar for your Business. Frederick Dudek

Creating a Customer avatar for your business

Creating a customer avatar for your business is a great way to better understand and connect with your target audience. An avatar (also called a buyer persona) is an imaginary customer that represents the goals, behaviors, and demographics of your ideal customers. By creating an avatar, you can more effectively focus your marketing efforts and …

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Birthday Marketing The Secret Advantage!

Birthday Marketing The Secret Advantage!

As birthday marketing becomes more popular, businesses are looking for ways to make their birthday promotions more memorable. One way to do this is to focus on relationship marketing. By making birthday marketing more personal, businesses can create a deeper connection with their customers, employees, and business alliance partners. This not only makes customers feel …

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The Importance of Follow-Up - Why It Matters and How to do it Right

The Importance of Follow-Up – Why It Matters and How to do it Right

Follow-up is the key to staying top of mind with your potential business superfans‘ audience, like your prospective and existing clients/customers, employees, along with business alliance partners, and driving long-term engagement with them. Follow up with your audience at regular intervals to show that you’re paying attention to them and that you care about their …

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