personality types

How can mastering storytelling become your ultimate sales superpower? Insights with Stephen Steers. Business Superfans Podcast. Frederick Dudek

29: How can Mastering Storytelling become your Ultimate Sales Superpower? Insights with Stephen Steers.

Summary In this engaging episode of the Business Superfans Podcast, host Freddy D chats with Stephen Steers, the entrepreneurial spirit behind Context Selling. Stephen shares his evolution from childhood ice pop salesman to sales strategy guru, emphasizing the transformative power of storytelling in sales. They explore how personalized communication and a deep understanding of client […]

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Understanding How Personality Types Can Improve Sales, Team Dynamics, and Customer Relationships with Kelly Leightner

25: Understanding How Personality Types Can Improve Sales, Team Dynamics, and Customer Relationships with Kelly Leightner

Summary In this episode of the Business Superfan podcast, Kelly Leightner shares insights from her career in sales and coaching, focusing on the impact of personality testing. She introduces the B.A.N.K. methodology, which categorizes personalities into Blueprint, Action, Nurturing, and Knowledge types, and discusses its benefits in enhancing sales, team dynamics, and customer engagement. Kelly

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