In this episode of the Business Superfans Podcast, host Freddie Mixell talks with Melanie Herschorn about her transition from a celebrity publicist and journalist to a marketing expert for authors. They discuss the importance of engaging with readers to create superfans and the effectiveness of giveaways and incentives. Melanie shares success stories, including improving a financial advisor's book sales through LinkedIn and a children's book author's pre-sales strategies. They also touch on t...