In this engaging episode of the Business Superfans Podcast, host Freddy D chats with Stephen Steers, the entrepreneurial spirit behind Context Selling. Stephen shares his evolution from childhood ice pop salesman to sales strategy guru, emphasizing the transformative power of storytelling in sales. They explore how personalized communication and a deep understanding of client needs can turn prospects into superfans. Despite a technical hiccup during a pivotal Bosch presentation, Stephen's int...