In this episode, B2B marketing with Richard Levy centers on aligning sales and marketing to win today’s 5% in-market buyers while educating the 95% who aren’t ready yet. In this episode, Richard shares 25 years of lessons—from Santander’s graduate scheme to leading Sophera Marketing—on building demand without racing to discounts. You’ll hear why thought-leadership newsletters outperform hard sells, how to use global cultural nuance in messaging, and why AI is a true business revolution to emb...