In Episode 107, Gee Ranasinha, the CEO of Kexino, joins us to share some golden nuggets about the real essence of marketing in today's world. With a career that dates back to the days of dial-up internet, G emphasizes that much of modern marketing misses the mark, focusing too heavily on tactics without a solid strategic foundation. He dives deep into why understanding buyer behavior is crucial, especially in this age dominated by AI. G's perspective is refreshing: it’s not about the latest t...