BUSINESS SUPERFANS® ADVANTAGE • EPISODE 111

How to Grow Smarter: Laura Patterson on Strategic, Customer-Centric Growth

How to Grow Smarter: Laura Patterson on Strategic, Customer-Centric Growth

How to Grow Smarter: Laura Patterson on Strategic, Customer-Centric Growth

In Episode 111, we dive deep into customer-centricity with Laura Patterson, a true powerhouse in growth strategy and the brains behind VisionEdge Marketing. Laura’s got over 30 years of experience and a no-nonsense approach to helping businesses accelerate growth and drive performance. In our chat, she emphasizes that businesses need to put their customers at the heart of everything they do, from strategies to daily operations. We discuss how understanding customer value and creating strong r...

In Episode 111, we dive deep into customer-centricity with Laura Patterson, a true powerhouse in growth strategy and the brains behind VisionEdge Marketing. Laura’s got over 30 years of experience and a no-nonsense approach to helping businesses accelerate growth and drive performance. In our chat, she emphasizes that businesses need to put their customers at the heart of everything they do, from strategies to daily operations. We discuss how understanding customer value and creating strong r...

In Episode 111, we dive deep into customer-centricity with Laura Patterson, a true powerhouse in growth strategy and the brains behind VisionEdge Marketing. Laura’s got over 30 years of experience and a no-nonsense approach to helping businesses accelerate growth and drive performance. In our chat, she emphasizes that businesses need to put their customers at the heart of everything they do, from strategies to daily operations. We discuss how understanding customer value and creating strong r...

Leadership

Laura Patterson

Laura Patterson

37:08

37:08

Episode at a Glance

Episode at a Glance

Episode at a Glance

Revenue Reactor Discipline

Leadership

Primary Stakeholder

Customers

Key Takeaways

Key Takeaways

Key Takeaways

Timestamps

Timestamps

Timestamps

PUT THIS INTO PRACTICE

One Action

One Action

Freddy D’s Take

Freddy D’s Take

Resources

Resources

REVENUE REACTOR™

REVENUE REACTOR™

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Get a complete growth assessment, pinpoint your biggest growth bottleneck, and generate a customized 90-day action plan — in under 10 minutes.

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About the Guest

About the Guest

About the Guest

Laura Patterson

Laura Patterson

Laura Patterson

Never Miss a Practical Business Insight

Never Miss a Practical Business Insight

Never Miss a Practical Business Insight

Follow Business Superfans® Advantage on your preferred podcast or video platform.

Follow Business Superfans® Advantage on your preferred podcast or video platform.

Frederick Dudek

Author · Podcaster · Speaker
Business Prosperity Advisor

Helping founders build predictable, profitable businesses—from getting started to established teams.

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© 2026 Frederick Dudek. All rights reserved.

Business Prosperity Advisor · Creator of Business Superfans® · Creator of Revenue Reactor™

PEOPLE + STRATEGY + SYSTEMS = PREDICTABLE GROWTH