Ideal Client Positioning takes center stage as Wes Towers, founder of Uplift 360, joins Business Superfans host Freddy D to reveal how service businesses can attract better leads—not just more leads—in an AI-saturated world. In a market flooded with automated content and fake authority, trust is the new currency. Wes shares how narrowing your message, designing for outcomes, and aligning your website with your ideal client transforms marketing from noise into momentum. This episode dives deep...