Leveraging community marketing is no longer a nice-to-have—it’s the unfair advantage. In Episode 181 of Business Superfans® – The Service Provider’s Edge, Patty Knox-Hermann, owner and designated broker of Block Party Realty, breaks down how she transforms open houses into advocacy-driven marketing engines. Instead of relying on signs, silence, and hope, Patty activates neighbors, vendors, and visitors into a unified ecosystem that promotes the listing organically. The result? Faster sales, s...