In this episode 122, of the Business Superfans® Podcast, host Freddy D sits down with Kelly Schuknecht, Founder of Two Mile High Marketing, to explore the “Strategize” pillar of the S.U.P.E.R.F.A.N.S. Framework™.
Pillar Insight (S¹ – Strategize):
Kelly Schuknecht’s story is a masterclass in building a business with focused intention. Rather than casting a wide net, she designed Two Mile High Marketing around a precise strategic niche—elevating thought leaders through ghostwriting, speaking engagements, and platform-building. Her growth proves that clarity and specialization are powerful strategic tools for scaling with purpose.
When corporate acquisition disrupted her career, Kelly Schuknecht didn’t just pivot—she strategically launched Two Mile High Marketing, a business built on 20 years of experience in publishing and thought leadership. In this episode, Kelly shares how her clarity of vision, niche positioning, and unwavering focus on thought-leader marketing helped her go from solo founder to a growing team in under a year. From landing high-impact speaking gigs to ghostwriting books that build credibility, Kelly reveals how small business owners can systematize their visibility and grow their influence—without burning out.
Founder of Two Mile High Marketing, Kelly is a thought leadership marketing strategist with over 20 years of experience in publishing and marketing. Her firm specializes in helping business owners amplify their visibility through speaking, writing, and personal branding. She is passionate about empowering experts to build influence and credibility through strategic storytelling.
🌐 Website: TwoMileHighMarketing.com
🔗 LinkedIn: Kelly Schuknecht
🔗 Facebook: Author Coaching with Kelly
🔗 Instagram: Beyond the Bestseller
Guest Quote
“Every client we have says, ‘We know we need to be doing this. We just haven’t had the time to focus on it.’ That’s where we come in.” ~ Kelly Schuknecht
Guest Offer
Free Thought Leadership Assessment—see where you stand in your thought leadership journey. Visit TwomileHighMarketing.com to access it.
Kelly’s approach to building Two Mile High Marketing is a masterclass in strategic thinking. She didn’t just start a business—she designed a solution for overwhelmed thought leaders. Her clarity, execution, and customer-centric mindset are what truly define her success and inspire others to take strategic leaps.
[03:00] How Kelly built her company on 20+ years of expertise
[05:45] Why specializing in thought leadership marketing accelerated growth
[08:10] The real ROI of speaking engagements and ghostwriting
[11:00] Building client packages that resonate with overwhelmed business owners
[14:25] Transforming clients into business superfans through targeted wins
Insight: A clear, niche-aligned strategy accelerates business growth and magnetizes superfans.
24-Hour Spark: Identify one skill or service you’re uniquely positioned to offer—then outline who it serves and why it matters.
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