Most service providers and small businesses struggle to compete with big-box brands. They’re buried in daily fires, stuck in short-term survival mode, and often left behind when it comes to digitization, AI, and PR. That’s where Roberto Martinez and his team at Braven Agency step in.
In this episode of The Business Superfans® Podcast, Roberto shares his mission-driven journey from diplomacy to digital empowerment. He reveals how service providers and small business owners can leverage PR, AI-driven workflows, and authentic customer experiences to create sustainable growth and loyal Superfans.
What You’ll Learn:
Learn practical strategies to:
Perfect for professional and trades service-based SMBs who want actionable strategies to grow profitably.
“You can’t authentically charge a small business what you charge a Fortune 100 company. To win, you have to win the hearts and minds of small businesses—and then bring in partners who believe in your mission.” – Roberto Martinez
If you’re tired of spammy DMs and generic LinkedIn messages that go nowhere, Ninja Prospecting flips the script. They help coaches, consultants, and service-based business owners spark real conversations through strategic, human-first outreach.
No bots. No fluff. Just honest, data-backed messaging that sounds like you—and actually gets replies.
Head over to ninjaprospecting.com and schedule a chat with Adam. Be sure to mention you heard about it right here on the Business Superfans Podcast.
And if you’re ready to get started, join their free community at skool.com/ninja-prospecting-7704 to maximize your connections—and make the right new ones.
SMB budgets demand mission-aligned pricing + partner subsidies.
Google Coach programs can digitize thousands of SMBs at scale.
AI workflows reduce cycle time and delivery costs; teach owners to “fish,” don’t just deliver (Roberto).
Speed-to-lead is a conversion lever most shops ignore.
Recent reviews beat legacy ones for local SEO credibility.
PR → Domain Authority: earned media builds durable search equity.
Ecosystem activation (suppliers, distributors, partners) creates an always-on referral loop.
Human touches (birthdays, Thanksgiving gratitude) scale loyalty more than scripts.
Pain Point → Pillar Solution Mapping:
Overwhelm & Cost Pressures → Finance + Automate
Struggling to Stand Out Against Big Agencies → Propel + Elevate
Client Retention Challenges → Nurture + Rally
Limited Long-Term Thinking → Strategize + Sustain
Within the next 24 hours: Implement a speed-to-lead SLA: reply to all inbound web leads in ≤15 minutes with a human-toned acknowledgment + next step. Track response time in your CRM. (Freddy’s principle)
Stakeholder: New inbound prospects.
Superfan outcome: They feel seen fast → higher trust, higher close.
Free AI consultation using our Smart AI tool
f you serve SMBs, make it personal and make it fast. The agencies winning today aren’t pressing cookie-cutter scripts—they’re combining old-school relationship moves (handwritten notes, gratitude, listening) with new-school leverage (AI workflows, PR that compounds SEO). That blend turns customers into Business Superfans®—and that is the Service Providers Edge.
Schedule your FREE Prosperity Pathway™ Discovery Call with Frederick (Freddy D) today at: ProsperityPathway.chat
For more insights and a curated list of recommended AI & software tools to help you grow your business, visit FrederickDudek.com.
If you’re ready to connect, collaborate, and accelerate your growth with other driven business owners, join the Superfans Growth Hub™ community at: superfansgrowth.community/join-now.
And if you haven’t yet read my bestselling book Creating Business Superfans, now’s the time. This is your ultimate playbook for transforming customers, employees, and business allies into loyal brand champions who fuel referrals, amplify revenue, and drive sustainable growth. Available on Amazon and wherever books are sold — start your journey today and unlock the proven strategies inside.
Where stories ignite loyalty, insights spark growth, and connections create superfans.
Every episode of the Business Superfans® Podcast is crafted with heart, purpose, and a mission—to empower small and mid-sized business owners to build thriving companies fueled by loyal stakeholders and unstoppable momentum.
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