Will Spengler is the Founder of Frederick Fox, a professional recruiting firm specializing in accounting, finance, sales, operations, and technology leadership roles. Since launching in 2019, Will has grown the firm to nearly $10M in revenue, supporting 850+ clients through a people-first, shared-services model. Known for transparency, empowerment, and leading from the front lines, Will is redefining what employee advocacy looks like in modern service businesses.
Employee advocacy is the foundation behind sustainable growth, and in this episode, Will Spengler, Founder of Frederick Fox, reveals how a people-first recruiting model helped scale the firm to nearly $10 million in revenue in just six years.
In a crowded staffing industry known for burnout, low loyalty, and command-and-control leadership, Will chose a different playbook—one built on transparency, partnership, and empowerment. By treating recruiters as internal customers and removing friction through a shared-services model, Frederick Fox created an environment where people stay because of who they work with, not just compensation.
Freddy D and Will break down how employee advocacy fuels client trust, collapses sales cycles, and turns relationships into long-term growth engines—just like a winning team that builds momentum play after play.
[00:00] Introduction – Employee Advocacy & Leadership
[02:07] Will Spengler’s Background – Starting Frederick Fox
[05:00] Scaling Fast with a People-First Model
[07:18] Work With vs. Work For Leadership
[11:04] Avoiding the Founder Bottleneck
[14:24] How Executive Recruiting Really Works
[18:43] De-Risking Hires Through Fit & Preparation
[21:28] Turning Placements into Long-Term Relationships
[25:00] Transparency, Trust & Team Alignment
[30:41] How to Connect with Will Spengler
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Employee advocacy starts with leadership behavior
When leaders work with their teams—not over them—engagement and performance rise fast.
People-first cultures scale faster
Frederick Fox proves that empowering recruiters creates leverage no software can replace.
Shared services remove friction
Centralized operations allow top performers to focus on what wins games—placing talent and building relationships.
Transparency builds trust and retention
Open financials and merit-based advancement eliminate politics and confusion.
Founders must avoid becoming the bottleneck
Teams win championships when leaders coach, not block.
Recruiting is relationship brokerage
Long-term success comes from aligning talent, culture, and vision—not just filling roles.
Culture outperforms compensation alone
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This episode is a masterclass in people-first leadership.
Will Spengler didn’t scale Frederick Fox by stacking hierarchy—he scaled it by activating his internal team. Like a championship roster where every player knows the playbook and trusts the locker room, Will aligned vision, incentives, and culture so everyone rows in sync.
What stood out most was Will’s refusal to play small as a leader. No ivory tower. No micromanagement. No fear-based controls. Instead, he sells alongside his team, removes obstacles, and focuses on one question: How do I make it easier for my people to win?
This is exactly the type of ecosystem-first strategy I help leaders implement through my SUPERFANS Framework™ inside Prosperity Pathway coaching within the Superfans Growth Hub—where employee advocacy fuels client loyalty, referrals, and long-term momentum.
Winning businesses aren’t built by control.
They’re built by teams that believe.
If you’re stuck working in the business, join the community that helps you work on it. EP Hub is free:
The Action: Strengthen internal employee advocacy
Who: Founders & leadership teams
Why: Your team is your frontline brand—misalignment kills momentum.
How:
Identify one friction point slowing your team down
Clarify vision, expectations, and upside
Remove one unnecessary approval or control
Ask: “What would make your job easier this week?”
Act on the answer immediately
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