Curt Tueffert is the founder of Peak Sales Strategy and a long-time Vice President of Sales Development in industrial distribution. With more than four decades in the sales arena, Kurt has built, trained, and coached teams of all sizes—specializing in DISC-driven sales development and practical sales training for small business. His programs blend psychology, communication, and real-world selling to produce measurable results.
Sales training for small business gets the big-league treatment in this powerhouse conversation with Curt Tueffert, founder of Peak Sales Strategy and veteran VP of Sales Development. Curt brings over 40 years of sales experience—from door-to-door grit to corporate boardrooms—and reveals the mindset and mechanics that turn average reps into steady closers.
He and Freddy D break down DISC profiles, personality-driven selling, and why most teams never “level up” (hint: reps won’t raise their hand for coaching). If you’ve ever wondered whether sales training is worth the investment, Kurt delivers undeniable proof: small businesses that train win more, lose less, and build Business Superfans® who stay loyal for life.
00:00 – Welcome to the episode
02:00 – Curt’s origin story: toys → paper routes → Peak Sales Strategy
06:00 – Early lessons in value, hustle, and upselling
11:00 – From software coding to sales training leadership
14:00 – Why Curt launched Peak Sales Strategy
17:00 – DISC profiles & Sales IQ
22:00 – Sales as a competitive sport
27:00 – The Bosch meeting breakthrough
31:00 – Old-school outreach that still works
34:00 – Superfans & referrals
35:30 – How to connect with Curt
Peak Sales Strategy offers zoom based sales coaching, formal on site sales development and more. Come check out what we can do to help you grow your sales and sales team.
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Curt doesn’t just teach sales—he coaches it like a championship team. From childhood sales hustles to leading large corporate sales training programs, he shows how great sales reps are built through repetition, coaching, and self-awareness.
His DISC-based approach makes your sales conversations faster, smarter, and more effective. In this episode, you’ll see exactly how understanding your prospect’s behavioral style helps you adapt on the fly—like a point guard reading the defense.
This aligns perfectly with the SUPERFANS Framework™ used inside Prosperity Pathway coaching: when your people, clients, and partners feel understood and valued, they don’t just buy from you—they cheer for you.
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The Action:
Schedule a 90-minute sales film review with your team this week.
Who:
Business owner, sales leader, and core sales team..
Why:
Championship teams review game tape. Your sales team needs the same. Listening to recent calls or replaying deals—won and lost—turns fuzzy “we should sell better” into concrete coaching moments. This instantly shows who’s coachable, where your sales training for small business should focus, and what’s blocking bigger wins.
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