13: The Power of Little Efforts: Growing Your Business Without Heavy Marketing with Steve Feld


In this podcast episode, Steve, a seasoned business marketing strategist and executive, discusses the importance of creating superfans through genuine engagement and appreciation of employees and customers. He shares strategies such as personalized onboarding, celebrating milestones, and implementing loyalty programs to foster loyalty and advocacy. Steve also talks about the power of partnerships and the benefits of providing free content to support business growth. Additionally, he introduces his book, “The 100k Book,” which offers strategies for business expansion without significant marketing expenses. The episode emphasizes the impact of simple gestures and strategic planning in building strong, mutually beneficial relationships and achieving long-term success.


Steve Feld, MBA, Business Marketing Strategist, TEDx presenter, Author, award-winning Business Management Executive, and coffee enthusiast. Has worked with over 600 businesses assisting them in obtaining clarity, implementing a solid strategic plan, and getting positive growth results. He focuses on the foundation of the business to get the best results.

Guest Contact

Superfans Success Tip

Bullet Points

  • Recognizing and appreciating employees through simple gestures
  • Effectiveness of loyalty programs in creating superfans
  • Importance of using tools and reminders to stay consistent in engaging with employees and customers
  • Making incentives and referral programs easy for customers and partners
  • Creating mutually beneficial partnerships with complementary businesses
  • Strategies for growing a business without heavy reliance on marketing or advertising
  • Power of building strong relationships and its impact on business growth

Best Quotes

‘Steve Feld’, ’00:03:39′, “After the sale, because now you start seeding them for when they have to renew, when they have to replenish, or maybe give referrals.”

‘Steve Feld’, ’00:04:28′, “Why would someone give up a referral? What are you giving them to incentivize them to give it up? It’s their contact—throw a little bone their way.”

‘Steve Feld’, ’00:06:39′, “Oh yeah, I’ve seen it so many times. I walked into one business and I said, ‘Okay, what do you guys do? What are you doing to recognize your employees?’ They all gave me that look again, ‘What are you talking about?'”

‘Steve Feld’, ’00:19:13′, “When you make the barrier so hard to take advantage of your incentive, people don’t do it. And you think you’re winning, but you’re actually losing because people remember that, and they’ll tell everyone how horrible it is to get that incentive.”

‘Steve Feld’, ’00:22:09′, “If I didn’t have the referral agreement with you, then I’m feeding you new clients all day and I don’t see a penny for my time, giving up my contacts or any of this stuff. Now I get a little irked, and it would end.”

‘Steve Feld’, ’00:24:19′, “I’ve had clients like that, or prospects, and I go, ‘You know what? I know someone who’s a better fit for you because they’re just like you.’ That relationship would be great, and I got a referral out of it. Why not?”


Cultivating Your Superfans, Accelerating Your Brand, Attaining Your Sustained Success

Episode Transcript

13: The Power of Little Efforts: Growing Your Business Without Heavy Marketing with Steve Feld

Freddy D (00:00:00) – Founder of slice XR, Catherine Oakes is a highly experienced marketing and branding professional with a distinguished career spanning over 30 years across various regions including Europe, Asia Pacific, United Arab Emirates, North Africa, and the USA. Kathryn is well known for her innovative thought leadership campaigns to boost brand recognition and awareness for B2B and B2C companies. She is fluent in English, French, German, and Spanish, which, combined with her extensive global sales and marketing background, helps businesses expand their marketing research and gain international exposure. Her strategic thinking, creative genius, and tactical clarity enable her to uncover a business’s core values and turn brands into magnets, generating viral impact on any platform by bringing something extraordinary to the world that did not exist before. Kathryn’s visionary approach enables her clients to establish a purposeful life and achieve their goals.

Freddy D (00:00:52) – Hello, Catherine. Welcome to the show.

Catherine Oaks (00:00:54) – Hello, Frederick. How are you doing today?

Freddy D (00:00:56) – I am doing fantastic.

Freddy D (00:00:58) – About yourself?

Catherine Oaks (00:00:59) – Well, before. Great. Wonderful. Thank you for having me here.

Freddy D (00:01:02) – Thank you.

Freddy D (00:01:03) – Tell us, Catherine, how did you get started in marketing?

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