3: Biz Coach & Coffee | Interview Frederick Dudek, Author of Creating Business Superfans

Summary

In this episode of the Biz Coach and Coffee podcast, hosted by Steve Feld, guest Frederick Dudek discusses his newly published book, Business Superfans. Dudek explains that his book not only provides guidance on building and maintaining relationships in business but also contains a ‘scorecard wheel’ to track these relationships and performance levels. Additionally, he introduces the Business Superfans Accelerator Community, a platform that holds people accountable in completing their own expert book within 30 days. Targeting solopreneurs and small to medium-sized businesses, Dudek emphasizes the option to avail a free scorecard and participate in the Business Superfans accelerator community as beneficial opportunities worth considering.

Guest

L. Frederick Dudek (Freddy D) 

Frederick Dudek, author of the renowned book “Creating Business Superfans,” is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the SaaS industry and now in the interpretation and translation industry, Frederick brings expertise and insight to help businesses thrive. As the host of the up-and-coming Business Superfans Podcast and a sought-after speaker, he shares invaluable knowledge and strategies to propel organizations toward success.

Guest Contact

Superfans Success Tip

Bullet Points

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Best Quotes

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Cultivating Your Superfans, Accelerating Your Brand, Attaining Your Sustained Success

Episode Transcript

3: Biz Coach & Coffee | Interview Frederick Dudek, Author of Creating Business Superfans

Steve Feld: Hello, I’m biz coach Steve Feld, and my goal is to stop business owners from suffering entrepreneurial depression and start making running their businesses much easier. Business owners and entrepreneurs hire me to crack seven figures without burning themselves out. Welcome today’s version of biz Coach and coffee. We have another great guest for you today. We have Frederick Dudek. Now, I’ve known him for a long time. This guy is pretty darn mean. He just finished writing a book, which he’s going to be talking to us about. But when Frederick isn’t turning his ideas into millions of dollars in global sales, the award winning author, Steve Feld a top sales executive spends his time inspiring others to achieve their highest business goals. Now you can receive the benefit of Frederick’s mentorship and experience through his new book, Business Superfans. Welcome, Frederick.

Frederick Dudek: Hey, Steve. Great to be on your show. Excited. Lots of things happening.

Steve Feld: Oh, yeah. So this will be great.

Frederick Dudek: The book is real. It exists. It’s only four years in the making, multiple restarts and redo’s and start overs, but we got it past the finish line and it’s been a number one new release for over a week now.

Steve Feld: Oh, excellent. I know I’ve seen their copies. When you were in the creation phase of it and given some feedback on those things and watching you through this whole journey, it’s been amazing. And I think a lot of people don’t realize we have a lot of business owners, entrepreneurs. In creating a book of labor of love, you really need a lot of support around you. Isn’t that true?
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Frederick Dudek: Oh, absolutely. It takes a village is one of the things I talk about. It’s a team and you got to have multiple people that help because you can’t do everything. And getting a good team is critical. And more importantly, acknowledging that team for their efforts is even more critical because that just motivates them to do more for you.

Steve Feld: Exactly. And I know we talked about in the book and we’ve talked about it, too. It’s like little things matter, don’t they?

Frederick Dudek: Absolutely. Saying a thank you, I appreciate you. Excellent job. I’m empowering you. You make the call. You’re running this thing. It’s in your hands. People feel that they’re empowered. And if you make people feel empowered, they’re going to go out of their way to do a good job.

Steve Feld: Exactly.

Frederick Dudek: Great.

Steve Feld: And tell us a little bit more about yourself, too, because I know we’re going to go back a little bit, but how do you go in and work with people or who are your clients and how do you help them?

Frederick Dudek: Well, like right now I’m working with a company called a foreign language service that provides language interpreting and translation services. So one of the things that I’m doing with them is we’re updating their whole presence. We’re moving them from the 1990s into the 21st century. We’re changing some of the marketing approaches, but I helped them bring on board, for example, a new customer success advisor, and he’s a refugee from Afghanistan that was involved with helping our military. Very smart guy. And having him to be our onboarding person to help new customers get onboarded with us, know how to use the system so they can either do instant telephonic interpreting, video interpreting, or in person interpreting. And that’s his role, as well as helping interpreters get on board. So I’m modernizing that company, and their website is 400 languages.com. And they also happen to be one of my sponsors for my book. And we’re taking them to a whole nother level to where they’re now starting to do employee birthday party recognitions, because I talk about the importance of that in the book, and they got a copy of the book. And we’ve been starting to implement a lot of the things that I talk about in the book.

Steve Feld: I know we’ve talked about those little, teeny tiny things, how to recognize your employees and give a lot of value to them and basically turning them in, say, well, superfans for your own business.

Frederick Dudek: You’re exactly right, because here’s the thing, and the reason I created business superfans, it’s a very different book. And that’s why we call it the winner’s playbook. Very different book than what that’s out there. A lot of people write a book strictly on stuff for customers, and then you’ve got another group that talks about stuff for employees. Nobody ever talks about business alliance partners and how to build relationships and maintain relationships with that. And nobody ever really talks about how really they’re all three interconnected. And that’s one of the things that I took upon, and that’s when I saw something that was really unique, was, and that’s what motivated me to write business superfans was the fact that at the end of the day, all three are very intertwined. If you take care of your customers, they’re going to be promoting you. If you take care of your employees, they’re going to take a good care of your customers, and they’re going to also take care of your business alliance partners. If you don’t take care of your business alliance partners, which is probably a referral source. As an example, a painter and a floor, the flooring guy gets in and gets a couple of projects and says, oh, now that we got new floors, we need paint, walls painted. Well, if the flooring guy is always giving the painting guy referrals and a painting guy is giving nothing back to the flooring guy, eventually that relationship is going to dissolve because it’s a one way thing. It’s not a partnership anymore. So those are the things I talk about and how to keep everybody energized and enthusiastic to become your business superfan. Exactly.

Steve Feld: It’s a nurturing program, and I think a lot of businesses fail on that no matter what size you’re in. I know. We’ve also talked about, it’s like even joint venture partners, I received gifts from Frederick, and he’s always on top of my radar. He’s always first when I call on certain things. It’s like, why? It’s the little things that he does.

Frederick Dudek: And that’s why we created. Here’s the other unique part. A lot of people write a book. I created stuff to go in conjunction with. So what we created was the Business superfan scorecard wheel. And so what happens is at the end of each chapter, you can rate yourself zero to ten and how your business collectively is doing for this topic in that particular chapter. And then you move to the wheel here and you’ll end up, most people won’t have a circular wheel, they’ll have a dilapidated wheel, and they know what they need to fix on. So what we did was, okay, well, now that you know what you fix on, we created a worksheet, an action plan that goes in conjunction with it. That, okay, what action steps I want to take, who’s responsible? What’s my deadline resources, what are my barriers and what are the results I expect? And so there’s a whole aspect that make it more interactive and guide people to do it. And we’re launching the business superfan accelerator community, which will be helped to help keep people accountable, as well as the business Superfan podcast, which you and I have talked about, but they’ll be starting sometime next month.

Steve Feld: Excellent. Well, we’re going to take a quick break to have our sponsor give a quick plug. And we will be right back with Frederick.

Steve Feld: This episode is sponsored by Spotlight Books. Get your expert book completed in 30 days. If you don’t have an expert lead magnet book about you and how you serve your market, then visit www.spotlightbooks.com. Link is also in the show notes put a spotlight on your expertise.

Steve Feld: And we’re back. And we’re back with Frederick.

Frederick Dudek: Hello, Frederick.

Steve Feld: Okay, you’re talking about your. Go ahead.

Frederick Dudek: Yeah. No. One of the other things that we did that I added as a different tool is in business, you have to know what your market is, right? I mean, you got to know who your avatar is, your ideal market, so you can define your marketing message to them, et cetera, et cetera. And I get a whole chapter that’s called a prospecting chapter. But what we did beyond that is we created the Business Superfan Customer avatar worksheet. It’s 14 pages. We curried everybody else’s tools, and I believe that we created the best one out there that gets into all the different things, all your goals, pain points, challenges, fears. And this is a complete, fillable pdf. And people can actually purchase this for simply $2.97 off the business Superfans website.

Steve Feld: Okay, great. And how other things can you, what do you else do you do with going into a business, and do you show them this? Do you do workshops for them?

Frederick Dudek: What we’re planning to do is provide coaching through the business superfan accelerator community, because then people can actually interact with peers. So it’s going to be business owners and to help them accomplish the things that we talk about on a scorecard. And what are you doing? How are you doing it? How can we help? And there’s different ways that will be available for people to directly connect with me or be part of a monthly video. Ask me anything. Webinar or a private superfan six mastermind group.

Steve Feld: Great. Does it matter what kind of business they are or what size they are to implement these things?

Frederick Dudek: No, actually, my whole target market for my avatar is actually a solopreneur, and small to medium sized business is the type of companies that would really benefit from what’s in business superfans? The book.

Steve Feld: What prompted you writing the book?

Frederick Dudek: I’ve always wanted to kind of write a book, and I’ve thought about it and thought about it. And then finally, four years ago, I picked up. I connected with somebody that says, I know somebody that helps people publish a book. And so I reached out to them and we talked a little bit, and then I started writing. Like I said, I threw out the first stuff, then the second stuff, I went down the road and threw that out, started over until I finally felt something that was good. And one thing I can say is that once you got the topic subject matter, and it feels good, and the feedback you get from testing and talking to people is positive. You just flow. It just goes.

Steve Feld: Exactly. Yeah, you’re bringing up the whole support system. It’s like, yeah, I just actually got my first proof in for my 7th book, so now I got to go through that. But it’s like, listen, I can’t do it alone. I know you didn’t do it alone. I’m trying to stress that to a lot of small business owners, entrepreneurs, coaches and consultants. It’s like, listen, folks, you definitely need help in your business to grow because we can only do so much, so many hours in a day, and we only know what we know, so we got to reach out to those people to get that help. And you were bringing up joint venture partners, and I think that’s a great strategy. One tip you can give everyone about joint ventures, one tip I can talk.

Frederick Dudek: About is one is you can co market into each other’s databases. Okay? So that’s number one. And that’s huge because you’re basically endorsing the other guy, and the other guy is endorsing or gal is endorsing you. So that’s a very brilliant, cost effective way to market into each other’s market. But at the same time, like I mentioned earlier, you’ve got to express appreciation and gratitude when they’re giving you something. Because it can’t be just one way, it’s got to be both ways. And their people is just like everybody else, and so they appreciate. And if you have a team, so let’s say you’re in a home improvement industry, you’re going to have somebody that does flooring, you’re going to have somebody that does electrical, you’re going to have somebody that does this. This. You want to recognize those people on what I would call doing an unexpected extra something that they wouldn’t expect to just say, hey, you know what, Michael, I really appreciate you, and I want to just thank you for helping me on this particular project. Because of you, we were successful. The customer was happy and we killed it. And by the way, the customer has given us two referrals since then and a positive review. That’s it.

Steve Feld: Excellent. And I know we’re givers here. What can you give our audience to start taking advantage of learning this stuff?

Frederick Dudek: Well, they can clearly go to the business superfans website and they can get the scorecard for free. Scorecards for free. Right now, if they want this killer avatar worksheet, it’s normally 597 or something like that. It’s down to 297. So they’ll get a discount on that as well as they can join the business superfans accelerator community and that’s free to get joined up as well.

Steve Feld: Great. We will have all those links in the show notes, so please take advantage of Frederick’s offers. Great. Any last parting words before we get out of here?

Frederick Dudek: No looking. Best thing I can suggest or say is be a superfan superstar.

Steve Feld: Excellent. Well, folks, definitely check Frederick out. Take a look at his book.

Make sure you go ahead and take advantage of those offers. Frederick, I want to say thank you for being our guest here.

Frederick Dudek: Thank you, Steve.

Steve Feld: We had a great time together and let’s do this offline. But let’s get on a call for about 30 minutes and let’s see if we can partner up on something and help each other grow our businesses, because that’s what this is all about, too.

Frederick Dudek: Sounds good, man. Talk to you soon.

Steve Feld: Everyone out there. To your business success. This is Biz Coach Steve Feld.

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